Apple doesn’t build new stores for the sake of selling merchandise. The company wants instead to connect to consumers and communities through its design and give people a place to explore, discover and engage. But don’t let that fool you: Sales won’t be dropping anytime soon.
More than a dozen new high-end brands joined the luxury lineup at JFK Terminal 8 last year, and they took center stage on June 14th for an experiential event featuring live demonstrations and activations from many of the terminal’s A-list brands.
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